In 2021, new consumer behavior is defined by 5 key criteria :
In 2021 and 2022, brands and companies will be able to differentiate themselves, gain loyalty, conquer and increase the frequency of purchases through recurrence thanks to the priorities of Digital Marketing.
They will have to demonstrate their capacity for precision Marketing to install a true Omnichannel proximity relationship that contributes to more engagement and better growth.
- Their motivation
- Their attention
- Their connectivity
- What they watch
- Their portfolio
Brands seek to gain the attention of consumers who are increasingly in demand: :
Now brands are looking to gain the attention of consumers who are more and more coveted to drive their Marketing departments to use levers that create engagement and business, while being guided by data, (valuable user data).
Companies will have to refocus on their digital and Marketing transformations:
Customers have more and more constantly changing uses. So whether in terms of eCommerce, technology or organization, brands and companies will have to be more and more User centric* to adapt to their customers whatever it costs and to focus on their needs which continue to evolve.
User centric = Design centered on the user or customer who visits your site or store.
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See you soon on Trendygital to develop your targeted Marketing strategy !